Georgia
AI behavior law: bot and agent disclosure, crawler and training-data rules, automated-agent transactions, and algorithmic decision-making.
Summary
Georgia has taken a targeted, incremental approach to AI-behavior law rather than enacting a single comprehensive statute. The most significant enacted measure is SB 540 (2026), the Conversational AI Safety Act, which requires operators of AI chatbots and companion-AI systems to disclose their artificial nature to users, implement child-safety guardrails, and follow self-harm response protocols; it takes effect July 1, 2027. SB 9 (2025) criminalizes use of AI-generated materially deceptive media in election campaign ads within 90 days of an election without required disclosures. SB 444 (2026) addresses AI in healthcare insurance decisions, prohibiting insurers from denying coverage based solely on AI output without qualified human review; the governor signed it in May 2026. No enacted Georgia law broadly governs AI crawlers, training-data collection, or automated decision-making outside healthcare; the Georgia Fair Business Practices Act (O.C.G.A. § 10-1-390 et seq.) and federal FTC Act § 5 remain the backstop for deceptive undisclosed-bot conduct. The broad SB 37 AI Accountability Act (government AI usage plans) died in the 2026 session without enactment.
Enacted law
Government obligations
| Instrument | Category | Effective | Source |
|---|---|---|---|
| AI-Generated Election Media Disclosure and Criminalization (SB 9) (Ga. SB 9 (2025 session); amends O.C.G.A. Title 21 (Elections)) | Bot / agent disclosure | The Current GA (thecurrentga.org); Georgia Recorder (georgiarecorder.com); LegiScan (legiscan.com) |
Private sector obligations
| Instrument | Category | Effective | Source |
|---|---|---|---|
| AI-Generated Election Media Disclosure and Criminalization (SB 9) (Ga. SB 9 (2025 session); amends O.C.G.A. Title 21 (Elections)) | Bot / agent disclosure | The Current GA (thecurrentga.org); Georgia Recorder (georgiarecorder.com); LegiScan (legiscan.com) | |
| Conversational AI Safety Act (Ga. SB 540 (2025–2026 session); amends O.C.G.A. Title 39, Ch. 5) | Bot / agent disclosure | 2027-07-01 | JDSupra / Eversheds Sutherland (jdsupra.com); AILawsByState (ailawsbystate.com); Georgia Senate Press Office (senatepress.net) |
| Georgia Fair Business Practices Act (general UDAP backstop) (O.C.G.A. § 10-1-390 et seq.) | Bot / agent disclosure | 1975-01-01 | Georgia Attorney General Consumer Protection Division (consumer.georgia.gov) |
| Health Insurance AI Decision Accountability Act (SB 444) (Ga. SB 444 (2025–2026 session); amends O.C.G.A. Title 33 (Insurance)) | Automated decision-making | 2027-01-01 | Holland & Knight (hklaw.com); Georgia AI Laws and Regulation (recordinglaw.com); LegiScan (legiscan.com) |
Drafted & in discussion
| Instrument | Status | Applies to | Category | Source |
|---|---|---|---|---|
| AI Accountability Act (SB 37) — died in session (Ga. SB 37 (2025–2026 session)) | Dead / withdrawn | Government | Automated decision-making | LegiScan (legiscan.com); Georgia Recorder (georgiarecorder.com); Georgia Municipal Association (billtracker.gacities.com) |