Oregon

Summary

Oregon has enacted several targeted AI-behavior laws without yet passing a comprehensive AI framework. The most significant is Senate Bill 1546 (signed April 1, 2026, effective January 1, 2027), requiring operators of AI companion chatbots to clearly disclose their non-human nature to users and implement mental-health crisis-referral protocols, with a private right of action. In the 2024 short session, Oregon enacted Senate Bill 1571 (effective March 5, 2024), requiring campaigns to disclose when synthetic media is used to depict a candidate's voice or image. The 2025 regular session added two narrower disclosure laws: House Bill 2748 bars any nonhuman entity — including AI — from using protected nursing titles (effective January 1, 2026), and House Bill 2299 expanded Oregon's unlawful-dissemination-of-intimate-images statute to cover AI-generated deepfakes (effective January 1, 2026). Where no AI-specific statute applies, the Oregon Attorney General has issued guidance (December 2024) clarifying that the Unlawful Trade Practices Act, the Oregon Consumer Privacy Act, the Consumer Information Protection Act, and the Oregon Equality Act all reach AI-related conduct — making deceptive, discriminatory, or insecure AI deployments actionable under existing general consumer-protection and privacy law.