Missouri

Missouri's Attorney General adopted an age verification rule for pornographic websites in late 2025 under the Merchandising Practices Act, and the legislature codified similar requirements in statute in 2026, signed July 9, 2026 and effective August 28, 2026. No social media minor access law, app store verification law, or design code has been enacted, though several social media age verification bills were considered and died in the 2026 session.

Subnational jurisdiction. Reviewed 2026-07-16.

2
Instruments
high
Confidence

15 CSR 60-18, Attorney General Age Verification Rule

Missouri Attorney General rule declaring it an unfair practice under the Merchandising Practices Act for a commercial entity to operate a website or application where a substantial portion (33 percent or more) of content is pornographic for minors without reasonable age verification of users as 18 or older.

Citation
15 CSR 60-18.010 to 15 CSR 60-18.070, authority section 407.020, RSMo Supp. 2025, and section 407.145, RSMo 2016
Status
In force
Effective date
2025-11-30
Applies to
Private sector
Age threshold
18
Verification methods
digital id, gov id, transactional data
Covered services
Websites, applications, or self-contained sexual content segments where 33 percent or more of content is pornographic for minors
Penalties
Civil penalties up to 10,000 dollars per day in violations, capped per entity per day
Enforcement body
Missouri Attorney General under the Merchandising Practices Act, Chapter 407 RSMo
Private right of action
no
Source
15 CSR 60-18.010 to 15 CSR 60-18.070, authority section 407.020, RSMo Supp. 2025, and section 407.145, RSMo 2016

HB 1839 (HCS HBs 1839, 2921 and 3015), Age Verification on Adult Websites

Codifies the age verification requirement for commercial websites where at least one third of published material is harmful to minors into statute, requiring reasonable age verification, a bar on retaining identifying information, and mandated warning notices about mental health resources, enforced by the Attorney General. Signed by the governor on July 9, 2026; effective August 28, 2026.

Citation
Section 407.3405, RSMo, as created by 2026 Mo. Laws, HCS HBs 1839, 2921 & 3015
Status
Enacted, not yet in force
Effective date
2026-08-28
Applies to
Private sector
Age threshold
18
Verification methods
gov id, transactional data, third party service
Covered services
Commercial websites where 33 percent or more of published material is harmful to minors
Penalties
Civil penalties up to 10,000 dollars per day, plus up to 250,000 dollars if a minor accessed the content
Enforcement body
Missouri Attorney General
Private right of action
no
Source
Section 407.3405, RSMo, as created by 2026 Mo. Laws, HCS HBs 1839, 2921 & 3015

Reviewed 2026-07-16. Confidence: high. Fast-moving area, verify before relying. Not legal advice.